Lee: zurich

Our vendors: Jela (Surprise, Zurich, Switzerland)

68-year-old Jela Veraguth sells Surprise at Limmatplatz in the Swiss city of Zurich. She talks about creating a home in the country after having to flee Serbia, and the health issues her family has had to endure. Jela has been selling Surprise for 20 years.

#VendorWeek 2020: Surprise’s pitch perfect poster campaign

Swiss street paper Surprise teamed up with a lucrative local ad agency for #VendorWeek transforming pitch locations into bold, eye-catching billboards to draw more attention to vendors out selling street papers.

Our vendors: Karin Pacozzi (Surprise, Zurich, Switzerland)

Karin Pacozzi, 52, is a Surprise vendor who sells copies of the street paper on local trains. After suffering a breakdown in her early twenties, memories of her traumatic childhood re-emerged. This, combined with poor treatment from her psychiatrist and family during her recovery, made her turn to drugs. Now in control of her addiction, living independently and working as a Surprise vendor, Karin is proud of the financial freedom she attains through her work and of her daughter’s achievements.