Clothes make the man: a principle that vendors of Düsseldorf street paper fiftyfifty had the chance to experience first-hand as the subjects of an unusual photo shoot. Advertising agency Havas collaborated with the world’s leading photo agency Getty Images to create a completely new perception of people living on the street, with the aim of helping to challenge existing prejudices. Their campaign, called “Repicturing Homeless”, has received media coverage all around the world.